Graphic design is separate from
the above media due to its commercial applications. It can be defined as any
art form that “sells.” It can sell a corporate image, as in a company logo or
a product, as in a print advertisement or billboard. Typical of all art
media, it must convey information or narratives to the viewer, but unlike
paintings or prints, the information must be clear and unambiguous. Due to
their short attention spans, viewers or potential consumers must recognize
the corporate or product name, receive new information on the product
advertised, and gain a favorable inclination toward the company and product.
Graphic design accomplishes this through a clear presentation of the elements
of design, composition, and text. Therefore, we will ask ourselves, how has
the designer manipulated the text (lettering), design elements, and other
compositional elements to lure viewers and hopefully convince them to pick up
the product and buy into it.