devices or strategies introduced by artists to engage viewers are the gaze
and the like-look effect.
Gaze: the path the viewers’ eye
travels across the surface of the work of art. The path is determined by the artist
as evidenced in the various signs included into the work.
Like-Look Effect: eye contact, which engages the
interest of the viewer. For example, you go alone to a bar, sit alone at the
end of the room, and as you sip your drink, visually scan the crowd. You see
someone attractive. All of a sudden, s/he looks up, you turn away ashamed
that you have been “found out.” Eventually, you get the nerve to look up;
your eyes meet, and the two of you live happily ever after. If s/he looked at
you, s/he must like you. It is all in the body language.